Work

Repositioning and Marketing
during the extensive
Refurbishments

Customer loyalty during the
renovation phase

Surprise, inform, engage
The 3 pillar concept.
Made by 21Media

Creative and effective concepts for new tenant acquisition

Location marketing and sales

Strategic B2B-campaigns

Storybuilding

Press, PR & Social Media

Production of marketing tools
from A to Z

(Films / Brochures / Websites)

Events

Strategically aligned
cooperations strengthen your
location and increase frequency.

Marketing planning
Corporate Identity
Online
Social Media
Communication campaigns
Media planning

Focus on:
Positioning
Marketing strategy
B2B & B2C communication
Campaign conception

After refurbishment:
new marketing measures from A to Z 

From retail park to shopping centre
Market launch
Marketing planning
Launch campaign
Setting up the communication infrastructure

1996 – Opening
2012 – Expansion
2014 – Sale
2021 – Rebranding

… we still continue to support Westfield Centro with our services

Pop-up Cooperations
Integration of Art &
Music & Culture & Social
B2B- & B2C-Crossover

ALEXA . Berlin: Creative use
of vacant shops in cooperation
with the Berlin City Mission.

One of the marketing priorities
for such a prominent central quarter
as FÜNF HÖFE is city marketing.
The cooperation design by 21Media
takes place through partnerships with
Filmfest München, Bayerische Staatsoper,
Kunsthalle München, FC Bayern Basketball
and many more.

In 2022, “Berlin’s Mall N°1” will also host the multiple award-winning “First Store” campaign Vol. IV – in cooperation with Deutsche POP.

Awards
Since 2000 we have 15 national,
European and global awards
won in B2B and B2C.
Including 3x the ICSC Global
Award for the best marketing
campaign worldwide and the
GCSC European Retail
Innovation Award in 2018.